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The word alone conjures up a thousand images: rare, precious, desirable, beautiful, sparking tokens of love... Created deep within the core of the earth more than 3 billion years ago and brought to the surface by volcanic eruption, most of the diamonds sparkling on fingers today are more than 100 million years old! |
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| Beauty - The colorless
beauty and inner fire of the diamond has made this precious gem prized for
centuries. Each stone's complex characteristics cannot be duplicated and
no two diamonds can ever be the same. Each stone, like its owner, is
endowed with a personality and character uniquely its own.
Durability - A diamond is the hardest substance known to man, making it resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as a heirloom to the next generation. Purity - Although new resources for diamonds are being explored and discovered, the supply of these gems remains limited. This is understandable once you learn that more than 250 tons of ore need to be blasted, crushed and processed to yield just one carat of rough diamond. Further, only 20 percent of all rough diamonds are suitable for gem cutting. Enduring Value - Like many precious products, diamond prices fluctuate. But it is important to know that these sparkling gemstones still retain value after years of being worn and enjoyed. |
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| FL-IF |
No inclusions visible (by an expert) under 10x magnification. FL=Flawless IF=Internally Flawless |
| VVS1-VVS2 | Minute-extremely difficult to find under 10x VVS=Very, Very slightly Included |
| VS1-VS2 | Minor - difficult to find under 10x. VS=Very Slightly Included |
| SI1-SI2 | Noticeable - relatively easy to find under 10x. SI=Slightly Included |
| I1-I2-I3 | Obvious under 10x - just visible to the naked eye. I=Imperfect |
| Cut - Each diamond is cut according to an exact mathematical formula. The most common cut, the round brilliant, has 58 facets, or small, flat, polished planes designed to yield the maximum amount of light to be reflected back to the viewer. This reflection, known as brilliance, is an extremely important factor in evaluating the quality of a diamond. A poorly-cut diamond will actually loose light and appear dull. The widest circumference of a diamond is known as the girdle. Above the girdle of a brilliant cut diamond are 32 facets plus the table, the largest and the topmost facet. Below the girdle are 24 facets plus the cutlet, or point. Cut is also used to describe the shape of a diamond. In addition to the round brilliant, other popular cuts include emerald, marquis, pear, oval and square. |
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| The Gemological Institute of America (GIA) is one of the most trusted names in the industry. The GIA is an unbiased, non-profit organization which established the world's most recognized and accurate system for grading diamonds. While GIA is the most widely known laboratory, there are numerous other laboratories which are both reputable and accurate, including the American Gem Society (AGS), the European Gemological Laboratory (EGL), the Diamond High Council (HRD) and the International Gemological Institute (IGI). these certifications are quality reports and do not establish values. |
| Confidence in your jeweler - When you are ready to choose your diamond, our jewelers are the experts who will be happy to explain the 4C's to you in more detail. We will also be able to show you beautiful diamonds in many sizes and can tell you the difference between various qualities of diamonds and how these difference affect the price you pay. Established jewelers prize our good reputation, and know you are making one of your most important purchases. We can help you select the very best your money can buy. | |||
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